Skip to content

Rainbow Washing Detector

Rainbow Washing Detector

Capaxia is a consulting firm that provides business leaders and change agents with the tools and information needed to develop and create an inclusive and diverse environment in their organizations.

 «Capaxia is committed to helping companies find and live their purpose.» Gina Badenoch, founder of Capaxia.

That’s why she created Rainbow Washing Detector, an application that can scan any product with the colors of the IQ flag to find out how much that product supports the community and put pressure for more companies to start making a real contribution to the community. 

Entrant Company – Capaxia
Agency – DDB México
Montserrat Villafañe –Chief Executive Officer
Diego Ortiz “Mimo” – Chief Creative Officer
Stephanie Roldan – VP Client Services
Sergio Briseño “Chko” – VP of Strategic Planning
Silvana Carreño –Chief Financial Officer
José Hernández – Creative Director
Gerardo Méndez – Creative Director
Rodrigo Zúñiga “Cawa” – Creative Director
Eder López “Choco” – Creative Director
Chantal Silva – Creative Director
Roberto Vargas – Developer web
Jesús Almazán – Production Director
PR – Porter Novelli México
Film Production – Habitant Productions
Music Production – Estudios Machina
Postproducción- Beautiful Post
Technology – Trebolbit