Mexican street food is one of the 5 best in the world. In Mexico City alone there are more than 120 thousand food stands.

Although many of these food stands provide an amazing culinary experience, they are only recognized by a few locals. 

That is why Embasa, the most used tomato sauce in food stands, seeking to make visible the best Mexican street food, created Line Guide, a food guide that recognizes the best of street food.

The main buyers of our tomato sauce are small street food businesses in Mexico. When these businesses increase their sales, so do we.

That’s why we created a B2B campaign to increase the sales of small food stands in Mexico, in order to also increase the sales of our tomato sauce.