While the streamers play live on Twitch they open their microphones to interact with other players, so from the open microphone of any player during the game they can interact with the streamer and with the thousands of live viewers.

That’s why McDonald’s Mexico, instead of buying a home page headliner offered by Twitch for the budget it had, decided to use the money to produce the most monstrous audios and take advantage of the open microphones of thousands of streamers and hack the platform to promote the most monstrous McDonald’s hamburgers Halloween edition.

As if we were just another fan, we broke in with over 70 creepy audios in over 700 live games to promote McDonald’s monster burgers.