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BillboArts Grupo Herdez

BillboArts Grupo Herdez

In Mexico, there is an expression of folk art that is part of the country’s visual identity and idiosyncrasy: sings. A long tradition of hand-painted signs that enriches Mexican popular culture and helps make visible millions of smalls business.

Nevertheless, the mayoralty of one of Mexico City’s most central zones ordered to them removed. This attacked one of the most important expressions of Mexican folk art, affected the economy of thousands of families who depend on these small stalls for their livelihood and provoked the outrage of an entire country.

“People walking by on the street do not know what we sell here, and if we did not sell anything before, we sell even less now.” Ramón López, street vendor.

“The loss of this heritage has been a tragedy for the artistic community.” Ana Elena Mallet, art critic of The New York Times.

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Bronce – Innovación de medios – Effie México
 
– 2023 –
 
Agency: DDB México
Creative VP: Diego Ortíz «Mimo»
Creative Director: José Hernández
Creative Director: Chantal Silva
Creative Director: Gerardo Mendez
Creative Director: Rodrigo Zúñiga
Head of Art: Eder López «Choco»
Copywriter Sr.: Arturo Armas
Art Director: Laura Martínez
Art Director: Alfredo Rojas
Art Director: Marcos Valencia
Art Director: Danae Contreras
Art Director: Jesús Lagunas
Art Director: Iván De la Rosa
Production Director: Jesús Almazán