We made McDonald’s hamburgers and Coca-Cola soft drinks appear live on Twitch for an entire day without paying Twitch anything. We brought our logos and packaging to the forefront, got thousands to consume our product on air, thousands of live mentions, and millions of real-time interactions. We increased McDelivery orders by 30%, we became trending in Mexico, and we got more than 600,000 gamers to interact live with the brand, that’s ten full soccer stadiums. Everything, absolutely everything, in exchange for a small budget of six thousand dollars in bits.